Verified self-owned case studyHalo website rebuild
A full commercial and engineering rebuild that replaced a bloated, misleading and failure-prone site with a focused, measurable release system.
Halo rebuilt and operates this website
Proof type: Measured first-party delivery evidence
Status: Before/after technical evidence is published; commercial outcomes are not claimed
Evidence checked: 1 August 2026
Boundary: No traffic, ranking, lead or revenue uplift is claimed.
Capability shown: Positioning, UX, content, accessibility, lead capture, edge engineering, deployment and verification
In-house Apple productTimeCost
A money-decision product that turns spending into tax-aware work time, recurring-cost context and long-run value.
Built and operated by David Shelley
Proof type: Public product and App Store listing
Status: Live product website and current App Store listing
Evidence checked: 29 July 2026
Boundary: Public availability does not prove adoption, revenue or conversion.
Capability shown: Product strategy, app delivery and conversion website
Studio-operated publicationMoghrey Mie
An Isle of Man morning briefing combining local news, public information, events, tides and weather.
Independent editorial operation run by David Shelley
Proof type: Studio-operated public surface
Status: Live morning briefing, archive and publishing surface
Evidence checked: 29 July 2026
Boundary: The public surface does not prove audience size, delivery reach or search performance.
Capability shown: Editorial automation, archive, feeds and delivery operations
In-house Apple productTradeCraft
Jobs, quotes and invoice support for UK tradespeople, with a dedicated product and support surface.
Built and operated by David Shelley
Proof type: Public product and App Store listing
Status: Live product website and current App Store listing
Evidence checked: 29 July 2026
Boundary: Public availability does not prove adoption or customer outcomes.
Capability shown: App engineering, documents and customer support routes
Author-platform websiteIsle of the Bound
A dark fantasy publishing world with an editorial brand, story architecture and direct audience surface.
Public author-platform delivery surface
Proof type: Public website surface
Status: Live publishing surface; client permission and audience outcomes are not claimed
Evidence checked: 29 July 2026
Boundary: The relationship is not presented as a permissioned client case study.
Capability shown: Brand, web design and content experience
In-house prototypeMANOR
A live interactive project demonstrating the studio’s game and browser-experience capability.
Pre-release prototype built by David Shelley
Proof type: Public in-house prototype
Status: Live browser scaffold; production readiness is not claimed
Evidence checked: 29 July 2026
Boundary: Prototype availability does not prove production readiness or user adoption.
Capability shown: Interactive design and browser engineering
These are in-house products, operated surfaces, an author-platform surface and a prototype—not a wall of invented client results. Each card states the relationship and what was actually checked.