iPhone, iPad and Mac apps

Native Apple products built around the job users repeat.

Halo designs and engineers focused iPhone, iPad and Mac experiences with privacy, accessibility, purchases, device behaviour and release evidence considered from the start.

Typical first release

Useful before oversized.

A defined product slice with the core user flow, reliable state, appropriate on-device or cloud boundaries, test coverage and a realistic release path.

  • SwiftUI product builds
  • On-device and cloud-connected flows
  • Subscriptions and purchase journeys
  • Accessibility and release readiness

Not included automatically

Scope stays honest.

  • A full product roadmap disguised as an MVP
  • App Store approval guarantees
  • Sensitive migrations without an explicit safety plan

Delivery path

From business job to checked release.

The target flow works on the intended devices, key failure cases are handled and release claims match current product and store evidence.

01 / Context

Name the job

Identify the user, current surface, constraint and outcome that matters.

02 / Scope

Choose the release

Define what must work, what can wait and which risks need a boundary.

03 / Build

Create the system

Design and implement the approved surface, workflow or product slice.

04 / Verify

Read it back live

Check the real route, interaction or operational state before calling it complete.

Relevant live surfaces

Inspect related Halo work.

These links demonstrate delivery breadth. They do not imply customer outcome metrics.

In-house Apple product

TimeCost

A money-decision product that turns spending into tax-aware work time, recurring-cost context and long-run value.

Built and operated by David Shelley

Proof type: Public product and App Store listing
Status: Live product website and current App Store listing
Evidence checked: 29 July 2026

Boundary: Public availability does not prove adoption, revenue or conversion.

Capability shown: Product strategy, app delivery and conversion website

In-house Apple product

TradeCraft

Jobs, quotes and invoice support for UK tradespeople, with a dedicated product and support surface.

Built and operated by David Shelley

Proof type: Public product and App Store listing
Status: Live product website and current App Store listing
Evidence checked: 29 July 2026

Boundary: Public availability does not prove adoption or customer outcomes.

Capability shown: App engineering, documents and customer support routes

Capability questions

What the first conversation should settle.

Start with the useful release and evidence standard; the tool choices come after.

What should the first useful deliverable include?

A defined product slice with the core user flow, reliable state, appropriate on-device or cloud boundaries, test coverage and a realistic release path.

How will the work be checked?

The target flow works on the intended devices, key failure cases are handled and release claims match current product and store evidence.

What changes the scope?

More brands, audiences, locations, integrations, sensitive data, live-account access, legacy migration, content volume and third-party approvals can all change the release plan and price.

Practical guides

Decide what to build or improve first.

Each guide explains a bounded first release, the evidence to retain and the outcomes no supplier can honestly guarantee.

Ready when you are

Fix the leak—or build the missing piece.

Send an existing page or workflow for a free first look, or tell Halo what you want to create. You will get a specific next step, not a generic AI roadmap.